About us
Restless and adventurous, unbound by convention.
We come from a long line of entrepreneurial Kiwis shaped by our unique place, Aotearoa New Zealand, who have an edge that can only come from the edge of the world. Where distance and separation push self-sufficiency and a new way of thinking. It’s a DNA that pushes us to brave new ways.
Where it all began
Discover how BLUNT was founded by Greig Brebner.
Greig Brebner, our founder and constantly curious character, grew up with his dad’s workshop as his playground – the perfect stage to bring his ideas to life.
Greig dreamed of creating a ground-breaking product, the very best of its kind with genuine purpose and heart, that people would grow to love. The idea came to him on the rainy streets of London where he found himself adrift amongst a sea of umbrellas, difficult to navigate through and a source of great frustration for many.
"I wanted to create something that
would make people's lives better.
Something that would stand the test of
time, and as any inventors have done in
the past, find the answer to a puzzle."
Greig Brebner - Founder BLUNT
People who think different, make different.
At BLUNT, we’re building a connection of people across the globe. Our tribe of the bold and empowered, who see it different and make it different.
Our people have a united sense of identity that is fed by belonging, a higher purpose, shared beliefs and a deep connection.
Our Values
Lead with aroha
Aroha is the love we put into everything we do - it's the passion and compassion we bring that people look to and love us for.
Be vulnerable
If we're brave enough to make mistakes, and open to change, we'll be bold enough to grow and go further.
Think laterally
When we lean into our unique heritage of innovation, we create uniquely kiwi things.
Make it timeless
Make the most of what we have, create things that leave the world in a better place, make it last a lifetime.
Build your legacy
We all play a part in looking to our past to inspire a future that will endure beyond us, and always be a part of us.
Deep connection
People connected to people - to each other, to our community, to ourselves. For the love of what we can achieve as one.
Our Design Philosophy
Human Connection
We understand the power of human emotional attachment to things and we use this insight to build quality relationships between our products and users. We optimise the sensory experience for our users to create feelings of security, dependability, and joy - the foundation of a long-lasting trusting relationship.
Modularity
Our products are modular by design. We consider every component as a product in itself while ensuring the marriage between them is effortless. This unique approach to modularity ensures our products are future-proofed, compatible, repairable and upgradable for years to come.
Take Responsibility
We are responsible for our products long after we sell them. Through our combined philosophies of built-to-last and repair-not-replace, we take responsibility for the full life cycle of the products that we put out into the world.
Do more with less
We push the boundaries through smart and efficient use of materials. We strive for simplicity, with less parts doing more, because we believe every component should perform at least two jobs. We apply a healthy stress to materials and components to make them perform at their optimum.
Throw the ball
We are ambitious with our product concepts. We use intelligent naivety to enter in categories we know little about – innovating through the lens of a fresh perspective, knowing there is always a better way. Instinctively we know when we've got it right and by making the ordinary extraordinary, we over-index on consumer expectations in the category.
Timelessness
We work on product categories that are mature in the world, have a stable design signature and are typically negatively impacted by the evolution of mass production. Our resulting designs are innovative yet timeless, a result of creative thinking and respecting tradition. Time is our ultimate measure.
Change your style by being timeless
Discover our collections
